1. Who We Are

Shenzhen Beacon Display Technology Co., Ltd. ("Beacon", "we", "us") is the data controller under the GDPR. This Privacy Policy explains
how we collect, use, disclose, and protect your personal data when you visit https://en.beacon-display.cn/ (the "Website").

Contact:

15F, Building 6, Hengda Shishang Huigu(East) Fulong Road, Dalang Subdistrict Longhua, Shenzhen, 518109 China

Email: beacon@beacon-display.cn | Phone: +86-755-36868362

We have not appointed a DPO. An EU Representative (Art. 27) will be provided upon request.

2. Personal Data Collected

We collect:

- Identity: name, username

- Contact: company, job title, email, phone, address

- Technical: IP, MAC, browser/OS versions, device IDs, screen resolution

- Usage: pages visited, videos played, PDF downloads, shares

- Marketing & Communications: preferences, email engagement

- Other: feedback, problem descriptions, photos/videos

We do not collect Special Categories of Data or Financial Data (payments via third-party providers).

3. How We Collect

- Directly: when you register, contact us, or submit feedback

- Automatically: via cookies, server logs, web beacons, pixel tags

- Third parties: analytics providers and partners as permitted by law

4. Purposes & Legal Bases

- Account creation (Identity, Contact): Contract

- Support & inquiries (Identity, Contact, Other): Contract / Legitimate Interests

- Website analytics & improvement (Usage, Technical): Legitimate Interests

- Security, fraud prevention (Identity, Contact, Technical, Usage): Legitimate Interests / Legal obligation

- Marketing communications (Contact, Marketing): Consent

- Legal compliance (Identity, Contact, Technical): Legal obligation

Consent can be withdrawn at any time without affecting prior lawful processing.

5. Sharing Your Data

We do not sell data. We share with: service providers (IT, customer support, analytics), professional advisers, law enforcement (when
required), and in business transfers. All processors must follow our instructions and maintain appropriate security.

6. International Transfers

Data is stored in China. For EEA/UK users, transfers are safeguarded by Standard Contractual Clauses or equivalent mechanisms.
Contact us for details.

7. Data Security

We apply physical, managerial, and technical safeguards, including anonymization, regular backups, and an incident response plan.
No internet transmission is 100% secure, but we strive to protect your data.

8. Data Retention

- Account data: kept while active, then deleted or anonymized within a reasonable period after cancellation.

- Support records: kept for resolution plus statutory limitation.

- Logs/analytics: kept in aggregate or anonymized form as needed.

You may request earlier deletion (see Section 9).

9. Your GDPR Rights

You have rights of Access, Rectification, Erasure, Restriction, Portability, Objection (including direct marketing), and Withdrawal of
Consent. We do not use automated decision-making with legal effects. To exercise rights, email beacon@beacon-display.cn or use
the "online consultation" on the Website. We will respond within one month (extendable by two months for complex cases). You
may also lodge a complaint with an EU/EEA supervisory authority.

10. Cookies & Similar Technologies

We use Strictly Necessary Cookies (always active), and Analytics, Functional, and Marketing Cookies only with your consent. Some
emails contain web beacons/pixels based on consent (withdraw via unsubscribe). On your first visit, a cookie consent banner lets
you manage non-essential cookies. Browser settings also allow cookie control.

11. Minors

We do not knowingly collect data from children under 16 (or lower applicable age) without parental consent. Contact us to remove such
data.

12. Third-Party Links

Our Website may link to external sites; we are not responsible for their privacy practices.

13. Updates

We may update this policy. Material changes will be notified on our Website or via email. Continued use after revision constitutes
acceptance.

14. Contact Us

Shenzhen Beacon Display Technology Co., Ltd.

15F, Building 6, Hengda Shishang Huigu(East) Fulong Road, Dalang Subdistrict Longhua, Shenzhen, 518109 China

Email: beacon@beacon-display.cn

Phone: +86-755-36868362

Online feedback via website; we will reply within 15 working days.

This policy is for informational purposes and does not constitute legal advice.